USING FACEBOOK TO
YOUR ADVANTAGE

FACEBOOK APPLICATION, DESIGN,
FACEBOOK DEVELOPMENT



LipIce



BACKGROUND

Lip-Ice needed to increase the “likes” on their Facebook page. In order to increase the exposure of Lip Ice, Prospero created an interactive Facebook campaign that had a fan gateway page which invited users to use their imagination. Facebook users had to post images of their own interpretations of “What Is Real” on Lip Ice’s Facebook wall. The Facebook API with PHP and JavaScript coding was utilised.

The “likes” on Lip Ice’s Facebook page increased significantly and the campaign attracted new people from all over South Africa and the rest of the world.


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LIPICE - BACKGROUND



LIPICE - BACKGROUND
Digital Marketing

One of the most important parts about the campaign was the digital marketing involved. Several online marketing strategies were utilised to increase the awareness. The latest news about Lip Ice was posted on the Facebook page and that all the creative and unique competition entries were shown on the Facebook app. Combining all of this and targeting specific users that showed interest, increased the overall exposure of the campaign.






LIPICE - MORE WE DID FOR LIPICE
MORE WE DID FOR LIPICE

Design
Facebook Development


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Client Info
The Original Lip Ice has been original source of lip care and has been looking after South Africa lips since 1965.
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