The “likes” on Lip Ice’s Facebook page increased significantly and the campaign attracted new people from all over South Africa and the rest of the world.
One of the most important parts about the campaign was the digital marketing involved. Several online marketing strategies were utilised to increase the awareness. The latest news about Lip Ice was posted on the Facebook page and that all the creative and unique competition entries were shown on the Facebook app. Combining all of this and targeting specific users that showed interest, increased the overall exposure of the campaign.