Welcome to South Africa`s Zulu Kingdom, KwaZulu-Natal! The KwaZulu-Natal Tourism Authority, which operates under the name Tourism KwaZulu-Natal, is responsible for the development, promotion and marketing of tourism into and within the province. The vision of Tourism KwaZulu-Natal is to position the Province of KwaZulu-Natal as Africa`s leading tourism destination, nationally and internationally. The mission of this organisation is to initiate, facilitate, co-ordinate and implement strategic tourism marketing and demand–driven tourism development programmes which grow tourism and thereby serving to achieve the transformation of the tourism sector within the Province. Tourism KwaZulu-Natal was the first Destination Management Organisation (DMO)in Africa to be accredited as a United Nations World Tourism Organisation S`Best DMO and to receive the prestigious UNWTO Ulysses Award for Innovation in Tourism Governance. Tourism KwaZulu-Natal received this award as a result of its Knowledge Management Programme. Tourism KwaZulu-Natal is an associate member of the UNWTO and a member of its Destination Council.