Inspired by the vision and leadership of Mr Nelson Mandela, 46664 was established in 2002 as an independent non-profit organization, as an African response to the global HIV/AIDS pandemic. 46664 takes its name from the prison number (prisoner 466 of 1964) given to Mr Mandela upon incarceration on Robben Island, off Cape Town, South Africa. In addition to the focus of global HIV/AIDS awareness and prevention campaigns, 46664 has expanded its focus to encompass all areas of Mr Mandela`s humanitarian legacy, confronting issues of social injustice.
The 46664 Bangle (Wristband or Bracelet) initiative was launched in June 2008 at the 46664 concert in London, in celebration of Mr Mandela`s 90th birthday. The aim is to create a high-value jewellery item that will generate a sustainable fundraising vehicle for all 46664 projects. Made from South African precious metals (gold, silver and platinum), the manufactured and handmade jewellery is finished off using skilled craftsmen infected or affected by HIV/AIDS, thus creating a means of upliftment, employment and the potential for wealth creation.