SEARCH ENGINE OPTIMISATION

What is Search Engine Optimisation (SEO)?

Search Engine Optimisation is the process of improving various internal and external factors of a website so that it will have greater visibility on search engines (such as Google, Bing and Yahoo).

Simply put, if you would like your website to appear every time someone types “Your Product/Service” into the Google search box, then you need SEO!

What results can my company/organisation/website expect to see from SEO?

There are many advantages to using SEO, these are a few of them:

High Return On Investment: Rand for Rand, SEO claims a higher return on investment (ROI) than any comparable form of marketing.
Increased Traffic: SEO will greatly increase the number of people that visit your website which means that your product/service receives maximum exposure to your online target market.
Relevance: SEO attracts people who are actively searching for your product/service which means that you will be drawing in more qualified visitors.
Affordability: SEO is inexpensive compared to other forms of marketing.
Sustainable: The effects of a properly executed SEO campaign are long lasting and sustainable.

What are the processes involved in an SEO campaign?

Search Engine Optimisation is not a once-off process, constant work and improvement on your website’s SEO strategy is the best way to ensure long lasting online success. Here is a list of a few factors that we constantly improve on and maintain for an SEO campaign:

Research
- Establish goals
- Brainstorm search queries
- Keywords research
- Analyse Search Engine Results Pages (SERPs) to find competitors
- Competitor research
Onsite
- Evaluate site’s visual design
- Content analysis
- Site architecture analysis
- Identify technical issues (if there are any)
- Optimise internal linking structure
- Analyse site HTML
- Optimise relevant SEO related tags
Offsite
- Create and analyse site’s link profile
- Competitive link research
- Link building
- Social media link building

Where do I go from Here?

If you’ve decided that Search Engine Optimisation is exactly what your website needs or even if you’re still unsure, give us a call or fill out our online form and we will help you to make an informed decision on how best to achieve online success.

SEARCH ENGINE OPTIMISATION	PAY PER CLICK ADVERTISING	WEB ANALYTICS
Search Engine Optimisation is the process of improving various internal and external factors of a website that will help it appear higher up on Search Engine Results Pages (SERPs) when someone uses a search engine to perform a search. The higher rankings of your website will ensure greater visibility on search engines (such as Google, Bing and Yahoo) and help attract targeted traffic to your website. Simply put, if you would like your website to appear every time someone types your product or service into the Google search box, then you need SEO!	Pay Per Click is an internet advertising model where advertisers bid for their Ad’s to appear on search engines, social media sites or even individual websites and only pay when someone clicks on the Ad. An effective PPC campaign has the potential of generating a healthy income for your business as you will reach potential customers who are actively searching for your services or products in a search engine such as Google. If you would like to generate the best ROI for your PPC spend then you should consider hiring a qualified third party PPC professional.	Web Analytics is the measurement, collection and analysis of internet data used to study and optimise online user experience. Web Analytics gives you rich insights into your website traffic and marketing effectiveness. If your website is an important part of your business strategy then constantly measuring and improving the performance of your website should play an important role in your online strategy. If you require guidance on a Web Analytics Solution that meets the goals of your business, we will advise you on how to move forward towards success with your Business Online.
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	With the growth of online purchasing, people are not making purchasing decisions solely based on price anymore, they are doing research before making a purchase and are also looking for connections. Social Media allows companies to build these connections with consumers as well as provide the information that they are looking for. The companies that embrace social media are companies that recognise the change in the way that people are making their purchasing decisions. If you would like to increase sales, build your brand, connect with your customers or even just help your company look more personal, we will help you make an informed decision.
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