PAY PER CLICK ADVERTISING

What is pay per click (PPC)?

Pay per click is an internet advertising model where advertisers pay an amount every time someone clicks on their advertisements. Ads are displayed in a number of formats (including Text Ads, Video Ads and Image Ads) and can be displayed on search engine result pages (SERPs), social media sites or even on individual websites. Google AdWords is the largest and best-known pay-per-click platform and is also the platform that we use to run PPC campaigns.

What are the advantages of running a pay-per-click advertising campaign for my website?

There are many advantages to having a well-run PPC campaign and these are some of the main advantages that have been highlighted by Google regarding their PPC platform:

Reach: Millions of people actively search for products, services and information on the Google search engine every day, which means that you can reach your online target market no matter where they are in the world.
Relevance: AdWords helps you connect with consumers when it is relevant. Your advertisements are displayed to potential customers when they are actively searching for what your business has to offer.
Return on Investment (ROI): AdWords provides a range of online tracking tools so that you can constantly measure and improve your ROI.

Why should I hire a qualified third party to manage my PPC campaign?

Running an effective PPC campaign requires a great deal of experience and proficiency. An effective PPC campaign can generate a healthy income for a business that has a presence online. If you don’t have the time or the resources to learn how to run a PPC campaign and you would like to get the best ROI for your PPC spent, then hiring a qualified third party AdWords professional is the best option for your business.

SEARCH ENGINE OPTIMISATION	PAY PER CLICK ADVERTISING	WEB ANALYTICS
Search Engine Optimisation is the process of improving various internal and external factors of a website that will help it appear higher up on Search Engine Results Pages (SERPs) when someone uses a search engine to perform a search. The higher rankings of your website will ensure greater visibility on search engines (such as Google, Bing and Yahoo) and help attract targeted traffic to your website. Simply put, if you would like your website to appear every time someone types your product or service into the Google search box, then you need SEO!	Pay Per Click is an internet advertising model where advertisers bid for their Ad’s to appear on search engines, social media sites or even individual websites and only pay when someone clicks on the Ad. An effective PPC campaign has the potential of generating a healthy income for your business as you will reach potential customers who are actively searching for your services or products in a search engine such as Google. If you would like to generate the best ROI for your PPC spend then you should consider hiring a qualified third party PPC professional.	Web Analytics is the measurement, collection and analysis of internet data used to study and optimise online user experience. Web Analytics gives you rich insights into your website traffic and marketing effectiveness. If your website is an important part of your business strategy then constantly measuring and improving the performance of your website should play an important role in your online strategy. If you require guidance on a Web Analytics Solution that meets the goals of your business, we will advise you on how to move forward towards success with your Business Online.
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	With the growth of online purchasing, people are not making purchasing decisions solely based on price anymore, they are doing research before making a purchase and are also looking for connections. Social Media allows companies to build these connections with consumers as well as provide the information that they are looking for. The companies that embrace social media are companies that recognise the change in the way that people are making their purchasing decisions. If you would like to increase sales, build your brand, connect with your customers or even just help your company look more personal, we will help you make an informed decision.
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