INTERNET MARKETING

Why Market on the Internet?

Since the birth of the WorldWideWeb in 1991 the number of internet users has grown exponentially and currently around 30% of the World’s population makes use of the internet. The sheer number of users on the internet makes for huge potential gains for any company that has a presence and can reach targeted audiences online.

Just having a Website for your company alone is not enough to give you exposure to your potential customers, getting this kind of exposure requires online marketing efforts that will help your company reach your target online audience, this is referred to as Internet Marketing.

How does Internet Marketing work?

There are many different Internet Marketing strategies and each of these marketing strategies are used to achieve different company marketing goals. Here is a list of Internet Marketing services that we offer:

Search Engine Optimisation: Improving various factors of a website so that the site will appear higher up on a search engine results page (SERP)
Social Media Marketing: Leveraging social media platforms to achieve a company’s/organisations marketing goals
Pay Per Click Advertising: An advertising model where advertisers bid for placement on Search Engines for their Ad’s to appear and then only pay when someone clicks on their Ad

Complementary to this list is a service that we offer known as Web Analytics. Web Analytics is the analysis and use of data to improve an online visitor’s user experience and can also aptly be used to increase the effectiveness of your online marketing efforts.

How do I know which Strategy is Best Suited to my business?

Selecting a strategy that is best suited to business is dependent on your business and marketing goals. Some strategies might not be useful to your business while on the other hand it could be beneficial to use all the available marketing channels.

If you have decided that your business needs Internet Marketing to help establish your presence online or even if you just need advice on which marketing strategy your business should use, contact us and we will help you make an informed decision.

SEARCH ENGINE OPTIMISATION

PAY PER CLICK ADVERTISING

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Search Engine Optimisation is the process of improving various internal and external factors of a website that will help it appear higher up on Search Engine Results Pages (SERPs) when someone uses a search engine to perform a search. The higher rankings of your website will ensure greater visibility on search engines (such as Google, Bing and Yahoo) and help attract targeted traffic to your website.

Simply put, if you would like your website to appear every time someone types your product or service into the Google search box, then you need SEO!

Pay Per Click is an internet advertising model where advertisers bid for their Ad’s to appear on search engines, social media sites or even individual websites and only pay when someone clicks on the Ad. An effective PPC campaign has the potential of generating a healthy income for your business as you will reach potential customers who are actively searching for your services or products in a search engine such as Google.

If you would like to generate the best ROI for your PPC spend then you should consider hiring a qualified third party PPC professional.

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WEB ANALYTICS

SOCIAL MEDIA MARKETING

Web Analytics is the measurement, collection and analysis of internet data used to study and optimise online user experience. Web Analytics gives you rich insights into your website traffic and marketing effectiveness. If your website is an important part of your business strategy then constantly measuring and improving the performance of your website should play an important role in your online strategy.

If you require guidance on a Web Analytics Solution that meets the goals of your business, we will advise you on how to move forward towards success with your Business Online.

With the growth of online purchasing, people are not making purchasing decisions solely based on price anymore, they are doing research before making a purchase and are also looking for connections. Social Media allows companies to build these connections with consumers as well as provide the information that they are looking for. The companies that embrace social media are companies that recognise the change in the way that people are making their purchasing decisions. If you would like to increase sales, build your brand, connect with your customers or even just help your company look more personal, we will help you make an informed decision.

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