When your site has a problem getting “organic” traffic for certain keywords, you can try to buy traffic through Google Adwords. Unlike organic traffic which is free, here you have to pay each time a search visitor clicks on your link on the search engine page. PPC ads are the links you see on the right hand side, or top of a search engine results page. PPC is an advertising system where the advertiser only pays for each click. It works on a bidding system where advertisers bid on keywords and key phrases. The highest bid gets better ranking. However there are other factors that influence the ranking such as relevancy and click through rate.
Why use a PPC management company?.
There are several good reasons for using a professional PPC management company such as ProsperO.
- Using qualified professionals to run your campaign should perform better, increase you ROI and deliver “bang for your buck”. The increased ROI from a well set up campaign should be more than the PPC management fee.
- Reduction in your costs. Managing a PPC properly takes time. Some campaigns need monitoring at least daily, and a PPC management consultant at ProsperO will be setup to do this.
- Up to date skill level. PPC providers are continually changing in a very dynamic way, and so should the techniques used by your PPC management company.
- If not done properly it can end up costing you a lot of money and giving you no results.
PPC programs as a whole cost more than Organic Search Engine Optimization programs because the cost of keyword acquisition and cost per click climb as competition continues to increase. There are also additional costs for management services and management software as well as wastage commonly attributed to rampant click fraud. There is little or no long term results in PPC programs. However, Pay Per Click Programs are successful for creating market entry and can earn an advertiser an immediate boost in results but as soon as the budget runs out or the campaign ends the results come to an end.
Our fees to run a PPC campaign
Our growing client base is a testimony to our success in this regard. We charge a monthly fee of 12% of your actual monthly Google Adwords advertising expenditure (we apply a minimum fee of R900 instead of the 12% fee, where the 12% fee equates to less than that).
What our fee will buy you
In cases where Adwords accounts were previously restructured poorly, the 12% investment in our services can typically:-
- Save our clients up to 50% of budget which was being overspent on fruitless clicks, enabling more budget to be spent more effectively, if required.
- Increase targeted traffic to your website, with more efficient or increased advertising spend.
- Peace of mind that your advertising campaigns are being monitored and refined each week.
- The expertise and experience of our technical team.
- The comfort of knowing you are spending your online budget wisely.
- Ongoing monthly reports and communication so you know exactly what we are doing.
ProsperO developed a strategy that works whereby we make use of PPC for a limited time or campaign. We rather build a strong Organic foundation as it is forever and PPC is only for as long as you push money behind it. .
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