With the amount of information being shared today, you cannot control every e-mail sent from your organisation. With E-mail branding, you will ensure that all information send from your servers are standardised, thus ensuring consistency and continuous brand awareness.
Whether you’re a large enterprise or a start-up business, the image of your company projects is important in creating relationships with your clients. Standarised, professional and representative e-mails is the first step in creating that professional image and relation.
With branded e-mails you also have the opportunity to create additional advertising space. It will alert recipients to news that is relevant without obscuring the actual content of the e-mail. E-mail marketing is not as invasive because recipients does not view it as being so obstructive. Through e-mail branding you will be in a position to drive info to the right visitors and thus to your website, giving you more ROMI (Return On Marketing Investment).
So how does it work?
Rather than writing lines and lines of text, have a look at the following two images demonstrating what an email would look like without branding and one with branding. The images on the second image will be costomised for your organisation.
Before the branding
After the branding
It is also another way of sending a lot of information in a small package. A basic template adds less than 1 kilobyte to a message. The associated costs to transfer all this information is very little, if and when done properly. You will also be in a position to use the e-mails send from your organisation to showcase your list of clients, success stories and testimonials.
Reasons to give your business emails a new look & feel with ProsperO’s email brander:
- Brand identity for your business
- Standardized emails from your company (look and feel)
- Bring business to you
- Advertise products and services
- Showcase testimonials and success stories
- Get more hits on your web site
- Get feedback from clients
- Easy to use interface
- Customize campaigns for any event or product or service
Email branding features include:
- Server
- In-house server installed & integrated with existing exchange server OR online dedicated server.
- Central location of all email process, logging & backup.
- Central database to store all clients contact details.
- Unlimited email accounts – cost incurred per account.
- Minor increase in bandwidth usage per email sent.
- Campaigns
- Unlimited email campaigns.
- Automatically randomize multiple campaigns as email sends.
- [code] placed in subject line will select a campaign.
- Campaigns can be set to run between two date ranges.
- Per month & per user usage graphs.
- Daily backup of emails sent on server. (Archive feature)
- Tracking
- Tracking of clicks from emails sent out – Check progress of campaigns.
- Notification of clicks on your campaigns.
- Integrate your emails with Skype
- Automatically embed legal notice to each email
No employees will have to change any email settings or update their current email client software. When using Exchange server.
IF YOU ARE INTERESTED IN E-MAIL BRANDING YOU MIGHT ALSO BE INTERESTED IN:
|
