Outdoor Advertising

Billboards, one of the oldest forms of outdoor advertising, is available throughout the country, with more than 50 000 sites operational. Although an old form of outdoor advertising, many billboards today are characterized by technological and creative innovation - some billboards are constructed in 3-D, some use the latest form of electronic signage and even others use live models to add spice to the message!

Important questions that ProsperO answers before considering or recommending billboards as a medium:

1. Does the site meet the geographical objectives of the brief?
2. What is the potential traffic volume for this site?
3. What is the nature of that traffic, are people driving or walking?
4. Is the site visible?
5. Can anything obstruct the view to the site?
6. Is the site and its surrounds in good shape?
7. Are there any other billboards in the area that may contribute to clutter?

A List of a couple of other alternative or support media:

• Point of purchase:  Point-of-purchase may be described as the advertising that is displayed inside the store, the environment in which the customers make their final purchase decisions. This function of POP advertising makes it a support advertising medium.

• Bus shelters: Bus shelter advertising is used tactically to target people living in specific suburbs or towns and enables us to build a measure of flexibility into the media schedule at local level.

• Transport media: Also known as transit media, this refers to the use of moving vehicles, such as primarily taxis and busses, to get the message across.

Other support media:

Posters
Restroom advertising
Litter bins
Directories
In-flight advertising
Mobile billboards