We live in a time of immense environmental complexity and change, and consequently corporations have been forced to significantly alter their strategies to better compete and survive. Mergers, acquisitions, and divestitures represent a major dimension of corporate change over the past several decades. The acceleration of product life cycles is another vital dimension of the turbulent business environment. Nowhere is this more apparent than in the electronics industry. Personal computers can become outmoded in the period of less than a year. Therefore ProsperO creates strong corporate identities and brand bibles for our clients to assist them in their aim towards continue financial growth.
A CI Document, also known as a Brand Bible, illustrates your logo, the use thereof, the typefaces to be used in all your web and print communications. It dictates your corporate colour palette and paves the way for various consistency facilitating assets like style guides for your website to creating a simple newspaper or magazine advert.
ProsperO knows that companies are perceived as a whole, not the message, design, nor conduct can therefore be developed independently. Rather, it is important to develop all areas continuously and in synchrony, keeping the balance between them. Corporate Identity is thus a very dynamic process, always oriented at the company’s development.
A Corporate Identity system may include:
- Stationery (Letterhead, business cards, envelopes, mailing labels, notepads)
- Collateral (Brochures, sales kits and presentation folders)
- Interactive (Websites, demos, power-point presentations, e-mail newsletters)
- Environmental Graphics (Tradeshow displays, banners, vehicle graphics)
The idea is that you can hand over a copy of your CI document to your designer (web or print) and they can effectively produce a composition that adheres to your brand guidelines. No mess, no fuss.
Our start off package includes the following items, but is not limited to them:
- Vision & values (brand personality, tone of voice)
- Corporate identity usage (Logo variations & usage)
- Colour palette
- Imagery (Use of imagery)
- Typeface
Your identity as a brand and essence as a company is the equivalent to an individual’s personality. Furthermore, it shapes your culture the same way personalities instruct behaviour. So understanding your business, knowing what makes you tick and having a grasp on how you are viewed and experienced by the outside world all serve to inform the decisions you make about your business life through your CI.
ProsperO does the necessary research regarding your potential clients, what they expect and how to communicate effectively with them when developing the appropriate brand bible for your individual business.
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