LOGO DESIGN

In today’s world, most businesses have logos, yet many people don’t understand the importance of having a unique, memorable logo. Customers are more apt to remember your company by your logo, as it is easier to remember a picture. Think of any logo, BMW for example with the blue, white and metallic circle. Anyone who has ever heard of BMW, immediately thinks of the logo with the name. It’s all in the association: Company name + Logo = customers remembering your company and services or products you offer.

It’s easy for people to forget business names, but adding a logo to go with your business name can make the world’s difference. Your logo may be all they have to judge your business by, therefor it’s important to have a professional-looking, easily recognisable logo.

Some pointers to consider when creating a logo:

Your target market: Think about the customer or group you are trying to reach. ProsperO Digital Agency’s approach to UCD is of great importance in this stage of development.
Try to create a logo that will set you apart from your competition. This will make the difference as to whether or not you will stand apart from other companies as far as your logo being remembered is concerned.
ProsperO has the right design software and background knowledge and experience to assist you in creating a successful logo. Research is critical to finding the right fit for your business. Quality of work is key.
Before registering your name, it is a good idea to make sure you check to see if your name is close to another company’s or if you are using a name that is already taken
Research, research, research! We can’t stress enough how important research is in creating a logo that will grab people’s attention (UCD). Without research you will not be able to define your market accurately and in turn create a logo that will reel in your targeted audience.

The bottom line here is that any business with a good logo is more apt to have a steady flow of customers than those who don’t.

Here is ProsperO’s recipe for success:

Step 1: Conceptual designs (Normally 10)

Step 2: Round 1 of changes by taking elements from Step 1

Step 3: Round 2 of changes by taking elements from Step 2

Step 4: Final design of logo

LOGO DESIGN	BRANDING	BRAND BIBLE
The design of your company logo is as important as choosing the correct name to reflect your business, as more people are apt to remember pictures than names. That is why ProsperO Digital Agency employs UCD principles to every logo we design. It is vital that your logo is memorable, therefor unique and different from your competition. Research is key. ProsperO Digital Agency has years of experience in designing simple, memorable logos that capture people’s attention. Remember: company name + logo = becoming a household name.	Your corporate identity materials and branding touches every aspect of your business and plays a vital role in creating a lasting professional impression on your clients. ProsperO Digital Agency creates strong corporate identities and branding for our clients by applying UCD principles to all your corporate identity materials, such as brochures, visiting cards, stationery and your company logo. ProsperO Digital Agency takes special care to guarantee that your materials reflect your unique corporate style, while ensuring the optimum placement and weight of your logo and text.	Your corporate identity document, or brand bible is drawn up to ensure that every designer, now, or in the future, will adhere to your unique brand guidelines. This will ensure brand consistency and promote your professional business image whether through the use of corporate stationery, collateral, interactive mediums such as your website or environmental graphics. ProsperO Digital Agency ensures that your brand bible includes your logo and use thereof, the typefaces, your corporate colour palette and use of images.
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WEB DESIGN	MULTIMEDIA DESIGN	CONTACT US Phone: (0861) 335 551 Fax: (0866) 689 112 Email: web@prosperosa.co.za
If you consider that your business or product will be judged by the appearance of your website, then using the right web design agency becomes a must. ProsperO Digital Agency puts years of design experience into designing your website. We will ensure that your website is easy to navigate and appealing by using colours and columns effectively, whilst still complying with your brand bible. With ProsperO, your homepage will be the perfect storefront platform to showcase your unique content or product.	Your website should be your marketing tool. In the multimedia production, we assist companies in providing competitive marketing and selling business tools in shape of 3d virtual tour, multimedia interactive business profile, multimedia business presentations, multimedia flash presentations, ad production, web portals, designing services and ecommerce solutions. Our multimedia and internet business awareness and jobs management skills are geared to take up faces of any complexity....
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