According to a formal definition, a corporate identity is the "persona" of a corporation which is designed to accord with, and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks. Corporate identity comes into being when there is a common ownership of an organisational philosophy that is manifested in a distinct corporate culture, the corporate personality.
Your corporate identity materials create waves and touch all aspects of your business. Your corporate identity materials play a vital role in establishing a connection between your customer and your business. ProsperO Digital Agency looks at your target market and applies UCD principles to all corporate identity materials. It is vital to determine whether your corporate identity and branding is able to reach your target market and to develop a corporate identity brand for your corporate companies that will reflect what your business and products really stand for.
ProsperO Digital Agency believes that having a strong and integrated corporate brand identity throughout your corporate identity materials can build cogent marketing communications that will further promote a strong brand image to all your customers. All your corporate identity materials such as brochures, visiting cards, stationery or even logos must be developed to enhance your corporate identity and enable customers to identify with your organisation's messaging spirit.
How to create effective Corporate Identity materials:
1. Answer the following questions:
Begin designing your corporate identity materials only after you have answered a few essential questions.
- Who are your key clients? (Both targeted and existing)
- What are your clients’ major issues and concerns?
- What kinds of resources, skills, strengths or experiences do you have that can help your clients resolve those concerns?
- What do you wish to tell your prospective clients about your corporate companies?
- How do you want your clients to describe you?
Once you have answered these questions, you will be able to design the perfect corporate identity materials for your business.
2. An identifiable logo that implements your style systematically.
Your corporate logo should always have consistency in terms of corporate colours, placement, spacing, as well as size throughout your corporate identity material to ensure that it implements your style and corporate ideas in a systematic fashion.
3. Relative placement of text and logo.
Imagine what your corporate identity materials would look like if it had a huge logo that made the font size smaller, or a large font-sized text that completely overshadowed your logo. Always ensure that your text, logo and tagline are in harmony with each other in terms of size, colour and meaning. The relative placement of your text, tagline and corporate logo, whether placed to the left, right or centre of your corporate identity collaterals must always be aligned in the same manner throughout your corporate identity materials.
4. Adequate white space.
Don't try to cram all the information onto one page. It would only make your corporate brand materials appear cheaper and disorganised. This would reflect badly on your business. Be it your letterheads or visiting cards, adequate whitespace is a must. Your corporate identity materials must be in accordance with the guided margins that are suggestively used.
5. Smashing tagline that says it all.
The best way to get the immediate attention of your customers or clients is to include an effective tagline in your corporate identity material that would not only reinforce your business ideas and ethics, but would also remind your clients about your products whenever they read it. Make sure it is striking enough to allure your clients in believing what you have to say and promise to provide.
Don't be prone to a corporate identity crisis! Follow these simple rules to create effective corporate identity materials and turn your business around by establishing a stronger corporate identity and branding for your business.
