BRAND BIBLE

We live in a time of immense environmental complexity and change, consequently corporations have been forced to alter significantly their strategies to better compete and survive. Over the past several decades, mergers, acquisitions and divestitures represent a major dimension of corporate change. The acceleration of product life cycles is another vital dimension of the turbulent business environment. Nowhere is this more apparent than in the electronics industry. Personal computers can become outmoded in a period of less than a year. Therefor ProsperO Digital Agency creates strong corporate identities and brand bibles for our clients to assist them in their aim towards continued financial growth.

A corporate identity document, also known as a brand bible, illustrates your logo, the use thereof, the typefaces to be used in all your web and print communications, your corporate colour palette and it paves the way for various consistency facilitating assets, such as style guides for your website, to creating a simple newspaper or magazine advertisements for your business.

ProsperO Digital Agency knows that companies are perceived as a whole. Therefor the message, design and conduct cannot be developed independently. Rather, it is important to develop all areas continuously and in synchrony, maintaining the balance between them. Corporate Identity is thus a very dynamic process, always oriented towards the company’s development.

A Corporate Identity system may include:

• Stationery (Letterhead, business cards, envelopes, mailing labels, notepads)
• Collateral (Brochures, sales kits and presentation folders)
• Interactive (Websites, demos, power-point presentations, email newsletters)
• Environmental Graphics (Tradeshow displays, banners, vehicle graphics)

The idea is that you can hand over a copy of your CI document to your designer (web or print) and they can effectively produce a composition that adheres to your brand guidelines. No mess, no fuss.

Our start-off package includes, but is not limited to, the following items:

• Vision & values (brand personality, tone of voice)
• Corporate identity usage (Logo variations & usage)
• Colour palette
• Imagery (Use of imagery)
• Typeface

Your identity as a brand and essence as a company is equivalent to an individual’s personality. Furthermore, it shapes your culture in the same way as personalities instruct behaviour. So understanding your business, knowing what makes you tick and having a grasp on how you are viewed and experienced by the outside world, all serve to inform the decisions you make about your business life through your CI.

ProsperO Digital Agency does the necessary research regarding your potential clients, what they expect and how to communicate effectively with them when developing the appropriate brand bible for your individual business.