EMAIL BRANDING

With the amount of information being shared today, you cannot control every email sent from your organisation. With email branding, you will ensure that all information sent from your servers are standardised, thus ensuring consistency and continuous brand awareness.

Whether you’re a large enterprise or a start-up business, the image that your company projects is important in creating relationships with your clients. Standardised, professional and representative emails are the first step in creating that professional image and relations.

With branded emails you also have the opportunity to create additional advertising space. It will alert recipients to news that is relevant without obscuring the actual content of the email. Email marketing is not as invasive because recipients do not view this as being disruptive. Through email branding you will be in the position of driving information to the right visitors and thus to your website, giving you more ROMI (Return On Marketing Investment).

So how does it work?

Rather than writing lines and lines of text, have a look at the following two examples demonstrating what an email would look like without branding and one with branding. The images on the second example will be customised for your organisation.

It is also a clever way of sending a lot of information in a small package. A basic template adds less than 1 kilobyte to a message. The associated cost to transferring all this information is very little, if and when done properly. You will also be able to use the emails sent from your organisation to showcase your list of clients, success stories and testimonials.

Reasons to give your business emails a new look & feel with ProsperO’s email brander:

• Brand identity for your business
• Standardised emails from your company (look and feel)
• Bring business to you
• Advertise products and services
• Showcase testimonials and success stories
• Get more hits on your website
• Get feedback from clients
• Easy to use interface
• Customise campaigns for any event, product or service

Email branding features include:

• Server
  • In-house server installed & integrated with existing exchange server OR online dedicated server.
  • Central location of all email process, logging & backup.
  • Central database to store all clients’ contact details.
• Unlimited email accounts – cost incurred per account.
• Minor increase in bandwidth usage per email sent.
• Campaigns
  • Unlimited email campaigns.
  • Automatically randomise multiple campaigns as email sends.
  • [code] placed in subject line will select a campaign.
  • Campaigns can be set to run between two date ranges.
• Per month & per user usage graphs.
• Daily backup of emails sent on server. (Archive feature)
• Tracking
  • Tracking of clicks from emails sent out – Check progress of campaigns.
  • Notification of clicks on your campaigns.
• Integrate your emails with Skype
• Automatically embed legal notice to each email

No employees will have to change any email settings or update their current email client software when using Exchange server.