TV ADVERTISING

ProsperO Digital Agency will explain the television production process in detail to highlight the importance of designing a proper advertisement. We know the importance of creating and writing the advertisement in such a way that your target market will never forget it, even if you return with the exact same advertisement after 5 years they will be able to recall it. This is our mission – to create a masterpiece.

Key aspects we keep in mind before we create the advertisement:

When we receive the brief, we need to evaluate the market to be sure of when, how and where to reach the desired target market. This influences the way we write or demonstrate the message. For example, when advertising a cheese spread product, we may choose to take our audience back to their childhood, when their parents used to make them sandwiches with cheese spread. In this way the right emotions are triggered.
The product or service’s unique selling proposition (USP). The one thing that makes your products or services stand out from the crowd.
Making sure the market will switch to your product. Make them want to use your product or service.
Making sure the audience will remember your advertisement and brand for a very long time, and as a result of this will buy your product whenever they need it.
The advertisement should be single minded, preventing confusion.
Brand association: Most of the time, consumers will ask for a product by the specific brand name, rather than asking for cheese spread in general they will ask for "Milky Moo" cheese spread.
Purchase intention: Your target audience should want to purchase the product or use the service right away, or at least in the near future.
Then creating the masterpiece, creating a feeling of trust, happiness and fulfillment.

The four key factors implemented in our media planning:

Reach: The reach is the number of households in the target market who will see the advertisement over the scheduled period of time.
Frequency: The right target audience should view the advertisement at least 3 times or more in order for them to take action.
Impact: When the advertisement reaches the specific target audience at least 3 times, impact is the desired outcome, being sure the target audience will be able to recall the advertisement.
Timing: When the target audience sees the message three times or more in a specific timeframe.

Some advantages to using television advertising:

Creativity and high impact
Cost effective when keeping in mind the impact one will create
Captivity and attention: Keeping the audience glued to their seats
Demonstration of the product or service – creating a feeling of trust in consumers and clients

The above-mentioned aspects and factors are just examples taken from the actual production process we use when creating the advertisement.

TV ADVERTISING	RADIO ADVERTISING	PRINT ADVERTISING
Television advertising still remains one of the best ways of advertising today, even though it is a more expensive medium. ProsperO Digital Agency’s clients can be sure of receiving the maximum impact and correct exposure during their television advertising campaign. ProsperO’s specialists will assist our clients in selecting the right timeslots to advertise their product or service in, while ProsperO Media designs a memorable advertisement to ensure high ROI and brand awareness.	Radio Advertising is a very popular medium to use as it reaches more South Africans on a daily basis whether at home, at the office or in the car. Radio is flexible and cost effective, reaching a selective and already segmented audience based on the radio station used. Prospero Digital Agency will assist our clients in the complete process. We will organise the voice artist, book the radio airtime with the specific station and make sure your end product is delivered on time.	Print media advertising is a high-involvement media that allows for the presentation of detailed information that can be processed at the reader’s own time. Because of the reference potential of magazines and newspapers, advertisers benefit from the re-exposure of their products which creates greater brand awareness. ProsperO Media offers our clients print media solutions for all major newspapers and magazines. Why not implement this flexible medium and experience true creative freedom?
MORE ABOUT TV ADVERTISING >>	MORE ABOUT RADIO ADVERTISING >>	MORE ABOUT PRINT ADVERTISING >>



CORPORATE VIDEO	OUTDOOR ADVERTISING	VOICE OVERS AND SCRIPT TRANSLATIONS
Having a corporate video on hand during a presentation or on your website will impress your target audience greatly. Creating such a powerful marketing tool could prove to be a daunting task. At ProsperO Media, we work with your advertising budget to create an effective, professional product that will create the lasting impression you desire. Let ProsperO Media take care of the script, camera crew, shoot locations, editing, music or voice overs, even animations and special cartoon characters for you. We deliver corporate videos that are of the highest quality.	ProsperO Media will meet all your outdoor advertising requirements, from designing your advertisement to assisting with the correct placement, or advertising space for your product. We know that exposure is key, so ProsperO Media has all manner of outdoor advertising options to offer, from billboard advertising and architectural wraps, to the exiting new medium of nightlife projection advertising. We can also assist you with unique advertising projects, so feel free to contact us if the outdoor service you require is not displayed on our website.	Create a professional impression by using a home language speaker for your voice overs in your advertisements. ProsperO Media will provide a professional voice artist in many of the foreign languages or 11 South African languages to cater for all your advertising needs, be it radio, television or creating a corporate marketing video. We also offer script translation services in these languages. For all your voice over and script translation needs, let ProsperO Media take care of the process in and out of the studio.
MORE ABOUT CORPORATE VIDEO >>	MORE ABOUT OUTDOOR ADVERTISING >>	MORE ABOUT VOICE OVERS AND SCRIPT TRANSLATIONS >>



CINEMA ADVERTISING	AUDIO PRODUCTION	COPYWRITING
Cinema advertising is a high impact, regional advertising medium. Your target market will definitely get the chance to view your advertisement while they are sitting in the cinema. Most of the viewers have no other distractions while waiting for the movie to begin, so you are advertising to a captive audience. Although cinema advertising may be one of the most expensive mediums to use, you can be sure to receive high impact and reach the youth market effectively.	ProsperO Media knows how important clear and well-balanced audio production is to any advertisement. For this reason ProsperO Media offers the highest quality sound recording and voice-over services to meet our clients’ needs. From television and radio commercials to clear call centre messages. ProsperO Media collaborates with various professional song writers and musicians to create unique jingles and corporate songs. ProsperO Media is able to deliver the final product in any format required.	Professional copywriting often determines the impression left by your corporate materials. ProsperO Digital Agency offers the following professional copywriting services to streamline your communication with potential clients, stakeholders and employees: article writing, newsletters, company profiles, custom copywriting and web copywriting. Let our professional wordsmiths transform your business communications.
MORE ABOUT CINEMA ADVERTISING >>	MORE ABOUT AUDIO PRODUCTION >>	MORE ABOUT COPYWRITING >>



FOLLOW US	THE PRODUCTION PROCESS	CONTACT US Phone: (0861) 335 551 Fax: (0866) 689 112 Email: web@prosperosa.co.za
	The production process may seem daunting to a prospective advertiser, but with ProsperO Media, you can rest assured that your advertisement or video will reach your prospective audience within the specified time. When you use ProsperO Digital Agency as your production house, we will take full responsibility of every aspect of production, from the production schedule, to coordinating the shoot and doing all editing of your final product. ProsperO Media knows how important it is for you to be informed and involved in every step of the production process and we aim to deliver top-quality customer care to lead you every step of the way.
	MORE ABOUT THE PRODUCTION PROCESS >>